"You can set up a list that changes dynamically based on criteria and on persistent basis trigger campaigns from that without touching it," says Andy.Īndy has witnessed a lot of PRINTgenie customers utilize PropertyRadar for automating their list criteria. With PropertyRadar's dynamic data, his dream came true. The ability for business owners to set up automated direct mail is something that Andy had been dreaming about for a long time. You might have a team, but when you're growing a business, you have to say, 'How do I get more done with less?' That's where automation comes in. Sure, you get more capital to work with, but you have to use it wisely and not get lazy and waste time and money marketing to the wrong prospects. As you get older, you gain more experience, but you don't gain more hours in the day. The secret of a growing business is you have to get more done with less. I came away super excited and motivated to share his expertise and pro tips about automating direct mail and multichannel multitouch campaigns for real estate investors, real estate agents, and other property-centric businesses.Ĭheck out the video for a detailed walkthrough overview of setting up your direct mail criteria, triggers, and campaign flow. I recently hosted a webinar with the CEO of PRINTgenie.io, Andy Detwiler. What about prospects that need me, but aren't looking?.Will a competitor find the deal/client before I do?.Will a competitor find the deal/client before me?.That's the power of automation.Īutomation helps solve the things that keep you at night wondering. So they can spend more time closing deals. Real estate and home services professionals like real estate investors and agents, mortgage brokers, solar installers, roofing contractors, and many others use data-driven automation to drive new business.Īll day, every day. Setting up automated direct mail campaigns that only target your best potential opportunities is no longer something only big businesses with big budgets can afford and deploy. If you're motivated to work less while growing your business, stacking the right apps and services with integration and automation gets you there. Marketing, when done incorrectly, is very time-consuming. Worse, they chew up a ton of their time going through the same motions every month. Today, many real estate and home services professionals waste money sending out large, broadly targeted one-size-fits-all direct mail campaigns and wonder why they don't get the response they hoped for. Extremely hard if it involved single-piece direct mail. Up until recently, setting up this level of marketing automation was hard to do. Sounds like a marketing automation pipedream, right? Curious how you can do this? While you were dreaming of early retirement, those three owners were automatically dropped into a 12-month multichannel multitouch drip campaign that you designed to drive awareness to response. Awesome!Īnd while you were asleep last night, there were three new matches to a list of owners of properties that meet your specific targeting criteria. You pull out your phone and trigger a single-piece handwritten direct mail to the owner of that home, even if the owner resides elsewhere. Imagine this: You're in front of a home that you just qualified as a prospect. Send single-piece direct mail or multichannel, multitouch campaigns automatically and on-demand
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